Eugene Branigan

About me

Dynamic, savvy, MBA educated professional offering successful leadership and an entrepreneurial drive in social media marketing, strategy development, event marketing, advertising and operations with a proven track record of planning and executing professional sporting and entertainment events.

Work Experience

• 2012-Present

  Director of Social Media Marketing
  www.LittleThingsFavors.com

  Managed a portfolio of 10 social media accounts and enhanced the effectiveness of posted content, creating deeper engagement opportunities and increasing the fan/follower bases of said communities by over 50%.

  Listened to, monitored and responded to chatter across social media outlets and blog on a daily basis becoming the voice of the company. Developed customer relationships by focusing on driving positive customer sentiment online and increasing customer satisfaction through timely responses and posts.

  Crowdsourced information through social media audience groups, surveys, web statistics and email and used that feedback to create high quality, viral shareable content which helped to increase Pinterest and Facebook followers by over 500%.

  Created and managed content and promotional calendars and set timelines for key initiatives while ensuring deadlines were.  Through timely promotion of sales and seasonal offerings, increased sales by more than 25%

  Identified and monitored social trends and performed competitor analysis to develop new ways to grow visitors, page views, increase likes, fans, and followers.  Through analysis and data mining, developed the social media marketing plan for the company.

  Developed and implemented the marketing plan including advertising budget, sales proposals, media buys, blog sponsorships, link building campaigns and analysis of target markets which increased sales by 15% while decreasing advertising spending by 35%

  Increased sales in the 4^th quarter to highest quarter in the company’s 10 year history by executing profitable online marketing programs, such as social media campaigns, rebranding, affiliate marketing and email campaigned to create “buzz,” driving traffic and increasing overall brand awareness.

• 2011-Present

  Event Operations Manager
  Contemporary Services Corporation

  Directed independent security operations within the professional sports and entertainment industries, including cross-functional management of over 600 staff in coordination with crowds of up to 65,000 attendees of special events.

  Organized and led pre-operational and post-operational logistics for sports tournaments and ancillary event operations via the allocation and distribution control of security personnel and equipment.

  Monitored and managed the various facets of a 1 million dollar budget including implementing procedures for procurement, event management, regulatory compliance, recruitment, hiring, scheduling and training a team of up to 1,000 employees.

  Effectively liaised between upper management and staff, overseeing 15 direct employees.

  Increased profits by 12% through conducting cost benefit analysis of financial and recruitment reports for the Vice President of Special Events.

• 2009-2010

  Marketing Manager
  Aviator Sports

  Developed and implemented the facility marketing plan including advertising budget, media buys, sales proposals, sponsorships and analysis of target markets which increased overall sales by 15% while decreasing advertising spending by 8%

  Executed and created all sports marketing communication including press releases, advertising campaigns, content creation, digital media, press kits and video editing for both in house promotions while managing 6 clients’ campaigns.

  Acquired new customers and increased retention of established customers by 30% through understanding customer needs, industry trends and ensuring the delivery of quality production services through print and media outlets.

  Liaised and negotiated contracts with print vendors, creative agencies and lead procurement process to ensure high-quality, yet low-cost, production methods.

  Responsible for the creation and implementation of EZ Facility and CRM software, dramatically improving (customer relations and retention as well organizational efficiency.

  Directed the website design and development from concept through testing to ensure usability and conversion for the target demographic market.

• 2004-2004

  Account Executive
  Hamlet Sports / TD Warehouse Cup

  Preformed as lead sales representative, creating sales of $50,000 the highest sales period for the TD Waterhouse Cup tournament in its history till that point.

  Created and implemented a grassroots marketing campaign targeting local clubs and communities, generating outstanding responsiveness from the surrounding public.

  Assisted in the coordination of charity programs and group events.

• 2004-2006

  Supervisor
  St. John’s University

  Orchestrated all management-related issues including project planning, inventory control systems, human resources, training, scheduling and payroll of a 12-member team.

  Conducted research and collaborated with affiliated law organizations developing effective procedures to resolve copyright clearance matters.

• 2003-2003

  Sales Representative
  New York Mets

  Rendered efficient service in selling tickets and ticket packages to individuals and groups in the Metro New York area, resulting in augmentation of sales and organizational revenue $120,000.

  Proficiently performed market research and distributed promotional materials.

• 2006-2008

  NTC Events Coordinator
  USTA National Tennis Center

  Managed the operations command center for the US Open coordinating supervision of 12 seasonal employees, security staff, and guest relations, including the delegation of inventory, CCTV and access control.

  Led efforts in reducing departmental costs by 8% of a $1.7 million dollar budget through the development and implementation of policies for asset management, event planning, internal website management and inter-departmental communications maximizing workflow and business processes.

  Effectively supervised the execution of all sponsor-related events, including the Arthur Ashe Kids Day.

Education

• 2010

  MBA, Marketing
  St. John’s University

  Concentration in Internet Marketing and Database Management

• 2001

  BA, Sports Management
  St. John’s University

Internships

• 2002-2003

  Public Relations / Corporate Communications
  National Hockey League

• 2001-2002

  Event Sponsorship
  Madison Square Garden

• 2001-2003

  Public Relations
  New York Rangers

Contact me

Eugene Branigan
522 Ridgeway Avenue
South Amboy, NJ 08879

917-502-0699
www.eugenebranigan.com
gene_branigan@yahoo.com